Darstellung
Kontrast Lesbarkeit erhöhen.
Textgröße Schrift skalieren.
Abstände Zeilen und Wörter luftiger setzen.
AA

ai search · aeo · geo

AI Search Optimization

Search is turning into answers. AEO and GEO prepare your content so answer engines and generative AI use it as a source, without abandoning the SEO foundation that still gets you found.

Substance for the web.

How do I show up in AI answers? By making your content clear, structured and easy to read for machines, and by answering questions directly. AEO and GEO prepare your pages so answer engines like ChatGPT, Perplexity and Google AI Overviews use them as a source, on top of solid SEO.

KI-Suche

Suche über Antwortmaschinen und KI-Systeme, die Inhalte nicht nur listen, sondern direkt zusammenfassen.

From links to answers

For years, search meant a list of links. Now AI systems answer directly and mention their sources only at the edges. The goal shifts from ranking on page one to appearing inside the answer itself. That is what AEO and GEO are for.

SEO, AEO and GEO compared

SEO gets a page found and ranked. AEO prepares content to be picked as a clear, quotable answer. GEO aims for a brand or source to be referenced in generated answers. They are not in conflict, they build on each other: no visibility without SEO, no inclusion in AI answers without a clear answer structure.

How AI systems pick sources

Answer engines favor content that addresses a question early and unambiguously, that is topically clear and technically clean to read. A named question with a direct answer in the first paragraph is easier to cite than a long text that gets to the point late. Structured data and consistent entities help systems attribute the source correctly.

What you can do

The strongest lever is writing answer-first: name the question, answer it immediately, then elaborate. Add structured data so machines can place your content, make entities clear (who you are, what you offer, where), and measure your visibility in AI answers, not just classic rankings. Substance wins: content that answers real questions gets cited more than promotional copy.

ai search · aeo · geo SEO, AEO and GEO From ranking links to being the answer. classic search SEO rank in the results Be found Be ranked Earn the click answer engines AEO be the answer Answer directly Structured content Get picked as answer chatgpt · perplexity · ai overviews GEO be cited by ai Be referenced Clear entities Trusted sources Three layers, one foundation:clear, structured, answer-first content.

AEO content structure

answer-first pages built to be quoted.

Structured data & entities

schema and clear entities so machines attribute you correctly.

Technical readability

clean, fast, crawlable pages AI systems can parse.

AI visibility tracking

measure presence in AI answers, not only rankings.

  1. 01

    Assess

    how visible are you in AI answers today.

  2. 02

    Structure

    rework key content answer-first.

  3. 03

    Mark up

    add structured data and entities.

  4. 04

    Measure

    track citations and refine.

AEO and GEO are not a replacement for SEO, they are the next layer on top of it.

FAQ

Is AEO the same as SEO?

No. SEO gets you found and ranked; AEO prepares your content to be selected as the direct answer in answer engines. They work together.

Does GEO matter for small businesses?

Yes. As more people get answers from AI, being referenced as a source matters regardless of size, and clear, answer-first content is achievable for small sites too.

Which engines does this target?

Mainly ChatGPT, Perplexity and Google's AI Overviews, plus other generative search experiences.

Can you guarantee I will be cited?

No one can guarantee citations. The reliable approach is clear, well-structured, trustworthy content that these systems prefer.

Check my AI visibility

I will check how your content performs in AI search and where to improve.

Check my AI visibility